TikTok is introducing a fresh option that enables them to cut down on the quantity of AI-created media appearing in their feeds. This move comes as the company announced that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a widespread release. This shift comes amid a increase in AI content, fueled by recent video-generation tools.
AI Proliferation Online
Studies have shown that almost one in 10 of the most rapidly expanding channels on a competing service primarily display AI-generated videos. A significant portion of this output is considered “AI slop”, a label for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, including AI artwork to educational videos, and we want to give people the option to see more or less of that, depending on their own choices,” stated a platform representative.
AI on the Platform
The service announced that there are currently 1.3 billion videos on its network labeled as artificially created. Collectively, more than 100 million pieces of content are submitted to the app daily, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of limit or boost the volume of AI content they see by opening the topic control setting in the platform and picking the AI content topic. Additional categories that currently be adjusted under the filter cover politics, fashion, beauty, and movement.
Platform Guidelines
TikTok’s policies mandate creators to tag “realistic” AI-generated content, and it bans harmful AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Furthermore, the service will now attach an AI-generated watermark to content produced via its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This action is intended to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The platform is additionally establishing a $2 million educational fund for specialists and organizations to develop informative material about using AI responsibly. This project will benefit educational bodies focused on educating coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, during discussion over plans to make redundant a large number of review team members in the UK. The company is planning to eliminate hundreds of positions in its user protection department in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by AI moderation.
A senior executive stated that people-led review would continue to be important, but automated tools can shield workers by eliminating the most graphic content prior to it is viewed by people. TikTok announced a significant reduction in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
